Birkenstock held a pop-up in Horie, Osaka. Rarely does an event feature such a lineup of gorgeous faces and so much hospitality.

This year marks the 250th anniversary of Birkenstock's shoe-making. To celebrate this milestone, BIRKENSTOCK will hold a one-month pop-up store in Horie, Osaka.

For one month, the store will not only be open, but will also collaborate with communities in Osaka that resonate with the brand, developing a different theme each week. For one day during each session, a special event is planned.

In this issue, we would like to introduce the atmosphere of the store as well as the upcoming events. This pop-up event, which is designed to provide visitors with a month of fun, is a result of the trust and connections that Birkenstock has built up over the years.

The venue for the pop-up is Cleopatra, a select store that has always been at the forefront of trends and culture in the Horie district of Osaka. The Osaka-based interior store "raw light space" handled the lighting, and Mota was in charge of the interior design.

The store interior is warmly decorated with vintage lighting expressing the long history of "Birkenstock" and natural wood tables shaped like human feet. The store's background music is by AOKI Takamasa. AOKI takamasa is in charge of the shop's background music, sampling the various sounds of the city of Osaka.

AOKI Takamasa

FULLHOUSE

HASKY

Nikko Standing Restaurant

The theme for the first week is "GROOVE". The idea is to amplify the waves of music, art, and culture.

At the reception held on Friday, May 10, AOKI takamasa, who created the music for the restaurant, and FULLHOUSE, a DJ crew featuring dance music, played while HASKY did live painting. The reception was also a great success, with catering provided by "Nikko Tachishoku Ten," a very popular standing bar in Osaka.

Aoi Yamada

all-around beauty

And the theme for this week that we welcomed is "INSPIRATION". We open with the theme of focusing on the energy of nature, learning, sparking, and connecting it to images.

Aoyama Mada, a multi-talented dancer and actor with a strong interest in food and nature, visits Happo Bi Rice Farm, which delivers pesticide- and fertilizer-free vegetables to the community.

The event on Saturday, May 18 will feature Aoi's dance inspired by the earth. Those who purchase Birkenstock products during the "INSPIRATION" themed event will be able to get a furoshiki for their lunch box designed by Aoi. For food, Nikko Risshoku Restaurant, which also participated in the first week of the event, will serve bento boxes made with vegetables from Happo Bi Rice on a first-come, first-served basis.

AC HOUSE

Ikko Masuda

During the period from Friday, May 24 to Tuesday, May 28, the theme of "WELLNESS" will revolve around thinking about what is necessary and what is unnecessary.

The event on Saturday, May 25 will be held from 12:00 to 13:00. After enjoying a lunch supervised by AC HOUSE, an Osaka-born and ⻄mabu-based company, walking trainer Ikko Masuda will give a lecture on how to walk and live. The store will also feature works by Osaka-based artist Masaho Yasunoya.

Kohei Makita

beauty of a bucket

EVISBEATS

The final week of the pop-up, from May 29 (Wed) to June 4 (Tue), will be held under the theme of "RELAX," in keeping with the brand's history of dealing with foot health. While working on the fashion brand "THE UNION," Kohei Makita, who is also expanding his name as a founding member of the Japan Hot and Cold Bath Association, and Okemi Okemi, a hot bath facility enthusiast, will talk about foot health.

What's more, a footbath will appear in front of the store at the event on June 1 (Sat.). Enjoy the background music by EVISBEATS, a trackmaker from Sekisui City, while you relax and work on your feet. Purchasers of Birkenstock products during the event will receive a towel with the Japan Hot and Cold Bath Association logo.

Visitors to the exhibition during the exhibition period will also receive special stickers related to the contents of each week's event. There will be a total of four types of stickers, one for each exhibition period. Those who complete the entire collection will receive an original playing card commemorating the 250th anniversary of Birkenstock.

For information on each event, please refer to the information page.

Not just once, but as many times as you wish with your friends and family. We invite you to take advantage of this opportunity to visit us, whether you are in the neighborhood or a tourist.