Ray-Ban, which has always been at the forefront of fashion with its universal yet bold designs, has launched a campaign movie for its iconic "RAY-BAN ICONS" collection.
First, please watch the movie.
I hope we were able to capture some iconic looks as well as some looks that have never been done before," said rapper Awich, newly appointed brand ambassador. Ray-Ban resonated with her self-styled style and powerful message, which led to this project.
Mr. Awich, who is active in various fields beyond the music industry, wears in the movie the "CLUBMASTER" and "ROUND" from the "Icon Series," which celebrate the traditional spirit and timeless essence of the brand. Both are inspired by the counterculture of the 1960s. Both are inspired by the counterculture of the 1960s , and have an authentic design that fits a wide range of styles.
The focus is on the optical type, which can be worn daily, and the sunglasses type, which will be very useful on holidays and at upcoming festivals, so please check them out along with the image visuals below.
CLUBMASTER (RB3016 13544B) ¥27,610
CLUBMASTER (RX5154 2000) ¥26,840
ROUND (RB3447 002/R6) ¥27,610
ROUND (RX3447V 2500) ¥25,300
Mr. Awich also commented on the campaign's keywords, "icon" and "timeless values.
. universal to me are the lessons I learned in Okinawa. Ideas such as, "Let's work together," "Be kind to others," and "If you are together, you are brothers," are words that have stayed with me at all times throughout my life so far. That's what I try to create every day."
The campaign movie will be shown on the wall of TOWER RECORDS SHIBUYA for two weeks starting today, and will be available at all Ray-Ban stores, online stores, and retailers from June 7 (Fri.).
In addition, the Ray-BanOfficial YouTube ChannelThe "making of" movie, which goes behind the scenes of the filming, is also available on the website , so let's check it out and look forward to the filming.
