The new brand "VOWELS" launched on the 13th of this month. It has a mysterious mood with a hint of street style. We were a little curious about it, so we'll introduce it to you.
Yuki Yagi, the designer, studied design in New York and has worked as a designer for a wide range of brands from traditional wear to street wear. He currently divides his time between New York and Tokyo and leads the creative team at Bowls.
Let's begin by having a look at the items currently on sale.
Jacket ¥98,000
Denim (Baggy) ¥75,000
Denim (Straight) ¥75,000
Hoodie ¥40,000
Zip parka ¥42,000
Sweat pants ¥35,000
Shirt ¥55,000
T-shirt ¥20,000
Tops are available in sizes from 0 to 4, bottoms from 26 to 36 inches, and all items are unisex.
Another appealing aspect is the stoic pursuit of the highest quality manufacturing, including the use of pearl buttons, premium gauge Japanese cotton, and Japanese selvedge denim.
Although billed as a street brand, its first collection consists of extremely minimal items. The reason for this is that "Bowls" values the spirit of the Japanese "Mori-Ba-Ri.
We have incorporated into our design process the philosophy of first acquiring the basics and rules and then developing them into something unique. That is why we started with a collection of standard items this time. From now on, they plan to experiment and reinterpret, trying something new each season.
The mood of Japan, the country of his birth, is strongly projected in this look, which was shot in a familiar city. As a domestic brand with global reach, the content of this collection is a source of pride.
Designer Mr. Yagi is inspired by books, magazines, and printed materials that he has seen. Among them, the photographer Takashi Homma, who is said to have greatly influenced Mr. Yagi, is in charge of the look this time.
In June this year, the brand plans to present its spring/summer 2025 collection at the Paris Men's Fashion Week. We look forward to seeing what the up-and-coming "Bowls" has in store for the future.
