A new brand by KENBO, CUEN, debuts, with pop-ups at MāW and other stores around Japan.

The word "ball game" is used to refer to special and spectacular baseball games, such as the All-Star Game. The new brand is named after this word, meaning that only carefully selected items will be offered, just like the players who play in these games.KYUENThe brand has just made its debut. To celebrate the launch, a pop-up is currently touring select stores throughout Japan.

Starting with "JACK IN THE BOX" in Nagoya, this tour will visit a total of seven stores, including "MāW" in Sapporo and "Trunk" in Toyama. All items will be available only at the pop-up stores, and KENBO will be present at all the venues, so you can ask him directly about the key points of design and details.

The lineup of items of interest includes ready-to-wear items such as half-sleeve shirts with multi-functional pockets, shorts, and ventilated track pants. Made in Japan, these items are designed with a relaxed style with a twist. The true value of these items can only be felt by actually touching and putting on the sleeves. If you are interested in these items, please visit the store.