It has been a while since the term "luxury street" has been heard, and the brand "Palm Angels" is probably one of them. Palm Angels is now opening a pop-up store "LONELY HEARTS CLUB" in Aoyama, Tokyo, based on an extremely experimental new concept.
Creative director Francesco Ragazzi worked with "Tripester Inc." to conceptualize and design the interior of this store, which is based on the concept of an overseas strip club.
The aim is to create a new shopping experience by daring to set up store in a location that is difficult to find and create a space that resembles a secret gentleman's club.
In the center of the store, covered with red velvet and pink carpet, is a stage with gold poles and red velvet sofas. The use of gold, the brand's key color, in many places and the abundant use of red velvet evoke an image of luxury and decadence.
In addition to the new men's collection for fall and winter, the store offers a collection of one-of-a-kind, custom-made vintage T-shirts collected by Francesco Ragazzi, as well as shop-exclusive "Lonely Hearts Club" T-shirts, hoodies, ashtrays, shot glasses, and other tourist destination souvenirs The store also offers a variety of original goods inspired by the store.
¥45,000+TAX
In addition, [Joon] was unveiled at the 18SS runway show.SUICOKEThe company also collaborated on a pair of sandals with the
Track jacket ¥59,000+tax
Track pants 49,000yen+tax
In addition, tracksuits in Tokyo-only colors will be launched on July 22 (Sat.), the opening day, for the first time in the world.
Feel the breath of today's luxury street in a space that is both bawdy and obscene. The store will be open for a limited period of approximately 3 months.
Text_Ryo Komuta
PALM ANGELS POP UP STORE "LONELY HEARTS CLUB
Period: July 22 (Saturday) - end of October (scheduled)
Address: B1F, 5-5-25 Minami-Aoyama, Minato-ku, Tokyo
Open: 12:00 - 20:00
Phone: 03-6712-6819
