RAINMAKER" is a fashion brand based in Kyoto, Japan. The brand's unique perspective on the serenity and elegance of Japanese culture and the natural way in which it incorporates them into its creations has attracted the attention of many well-informed people.
And now, the Fall/Winter 2024 season campaign visuals, shot by internationally acclaimed photographer VIVIANE SASSEN, have been unveiled.
Collaboration with Vivienne Sassen, who swims freely not only in fashion but also in the world of fine art.
The key element of this campaign was "Rin-ne", a work commissioned from Raku Masaomi, a sculptor who uses stone as his main material.
It has been 450 years since Chojiro Raku, the first generation of the Raku family, was patronized by Sen no Rikyu and founded Raku ware in the Momoyama period. Masaomi Raku, the second son of the 15th generation of the Raku family, is a master of stoneware, and his works are created by making the most of the stone form without dominating nature.
Rin-ne" is a work that expresses the connection between life and death and the coexistence and co-prosperity that accompanies it, based on the laws of nature. It is a sculpture that expresses the eternal rotation of reincarnation in the form of a circle.
The filming took place in the Raku Kichizaemon Museum at the Sagawa Art Museum, which has a connection with Raku Masaomi. The Raku Kichizaemon Museum was designed and supervised by Raku Naairi (Raku Kichizaemon XV), who inherited the aesthetics of the museum's long history, while creating a modern space.
The visuals fully convey the depth of the worldview of the "Rainmaker" fashion brand.
Rinne" created by Masaomi Raku is currently installed in the tsuboniwa garden of the Rainmaker flagship store. If you ever visit Kyoto, please come and see it for yourself.
rainmaker
Address: 65 Mikura-cho, Nakagyo-ku, Kyoto-shi, Kyoto
Phone: 075-252-2011
Official Site
Cooperation: imura art gallery
VIVIANE SASSEN
Born 1972 in Amsterdam, the Netherlands. After studying fashion design, she studied photography at the Utrecht University of the Arts (HKU) and Atelier Arnhem. Her work has been the subject of major solo exhibitions, including "Lexicon," Foto Kunst Stadforum (Innsbruck, Austria, 2017); "Umbra," Deichtorhallen (Hamburg, Germany, 2017); "Umbra," Museum of ContemporaryPhotography (Chicago, U.S.A., 2017); featured in the main exhibition "The Encyclopedic Palace" at the 55th Venice Biennale in 2013; in 2011, he was awarded the International Center of Photography (ICP) in New York City's In 2015, he was awarded the David Octavius Hill Medal by the German Academy of Photography. He has also received numerous awards for his publications.
Masaomi Raku
Born in 1983 as the second son of Raku family's 15th generation, he graduated from Tokyo Zokei University's Graduate School of Fine Arts in 2008. He creates stone sculptures that do not dominate the stone as an artificial object, but rather, utilize the nature and coexist with the form of the stone. He expresses this in his own words, "expression in stone and nature together with expression. Major solo exhibitions include "Sculptor Raku Masaomi Exhibition" at Museum "Eki" KYOTO and Ishikawa Prefectural Museum of Art (2017), "Raku Masaomi Solo Exhibition" at Kamo Betsurai-jinja Shrine in Kyoto (2015), and "Ishiki: Vessel from Stone" (2023). He was nominated to participate in the special exhibitions "PROPORTIO" (2015) and "INTUITION" (2017) at Palazzo Fortuny in conjunction with the Venice Biennale. In 2018, he received the Kyoto City Art Newcomer Award.
