Let's start growing denim, the first rigid denim from Lee's masterpiece line.

The American Riders and Lee Dungarees series are the face of Lee, a long-established denim manufacturer. This is the first release of the unwashed rigid denim from these series, which can be said to be the standard.

Even if you think that so-called "growing denim" is too hard, you may get hooked on it if you give it a try without hesitation. Let's try to grow your own unique pair of denim.

First, the "American Riders" series, which offers basic denim, releases three models. The lineup includes the "101 REGULAR" in a straight silhouette, the "102 BOOT CUT," renowned as a Western denim, and the "101-J RIDERS JACKET" rigid denim with distinctive zigzag stitching on the front.

101 REGULAR ¥16,500

102 BOOT CUT ¥16,500

101-J RIDERS JACKET 19,800 yen

All items are "MADE IN JAPAN" and come with a traceability label that clearly states the process from spinning to sewing. We also use materials and processing methods that have a low environmental impact, and offer a lineup of earth-friendly items.

If you are new to raw denim, start with a classic silhouette.

Three models from Lee Dungarees, Lee's workwear series, will also be on sale.

Rigid denim from the workwear series includes the iconic "OVERALLS," the "PAINTER PANTS," the origin and popularization of the series, and the "LOCO JACKET," which has been supported by workers for about 100 years.

OVERALLS ¥16,500

PAINTER PANTS ¥14,300

LOCO JACKET ¥18,700

The fabric is densely woven with high-strength yarns and features triple stitching and other workwear-like details.

Because it is raw denim, you can enjoy your own unique aging process. The items in this series are reasonably priced, and we hope that not only denim experts but also those who are interested in this series will give it a try. Pre-orders are already being accepted. The items are expected to sell out, so get them while they last.