Beautiful and fresh blue like a hydrangea . Notino Optical is now offering limited edition eyewear to commemorate the first anniversary of its Minami Aoyama flagship store.

NOCHINO OPTICAL" was born in 2021 as a conceptual brand that combines handcrafts by skilled craftsmen in Sabae, Fukui Prefecture, with a concept based on the moon and a number of Tokyo-based creators. NOCHINO OPTICAL〉.

The flagship store "NOCHINO OPTICAL Minami Aoyama Main Store," which was created to embody these roots, will celebrate its first anniversary this month. The store is preparing a variety of events befitting the anniversary, including limited items and novelties of traditional crafts.

Above: SANSUI "Ajisai Blue" ¥36,300
Bottom: NOCHINO "Ajisai Blue" ¥35,200

Above: SANSUI "Scotch Brown" ¥36,300
Bottom: NOCHINO "Scotch Brown" ¥35,200

The model to be released to commemorate the first anniversary is the brand's first model with blue-based light-dimming lenses, originally dyed in the image of "hydrangea," a seasonal flower appropriate for the month of July, the month of its birth.

The silhouettes are the signature model "NOCHINO" bearing Brandt's name and the Boslington-type "SANSUI" designed slightly larger than the signature model and available in two colors: standard black frame and clear brown, reminiscent of a good Scotch whisky.

It is hard to say which is better, but each of the 4 types and 2 colors is attractive, so please get a partner for this summer according to your usual style and preferences.

In addition, we also offer gifts of such fine traditional crafts.

The first-come, first-served gift for eyewear purchasers (accounting for ¥30,000 or more) will be Echizen lacquerware, which was specially ordered from Lacquyurindo, a lacquerware manufacturer in Fukui Prefecture that has a history of over 800 years and is the official supplier to Eiheiji Temple, the head temple of the Soto sect of Buddhism, and is also the base of Nautino Optical's manufacturing.

The collaboration gift, which was realized because of the affinity between the handmade work of craftsmen and the senses and intuition of skilled craftsmen, is a special edition, lacquered by hand in a pale green color inspired by the key color of the "Notino Optical" brand, with a moon icon representing the brand added. The number of the gift is limited, so if you are interested, be sure to order as soon as possible.

The limited edition eyewear commemorating the first anniversary will go on sale at the company's directly managed stores on Friday, July 19 at 12:00 pm.

The first anniversary of the commemorative flagship store of "Notino Optical," which will not stop moving forward in the future. It would not be a bad idea to check it out!