Along with polo shirts, LACOSTE's most popular products are sneakers. LACOSTE offers a wide range of sneakers, from low-tech to high-tech, that can be enjoyed by all genders.
In order to bring this appeal to a wider audience, the singer-songwriter imase has been selected as an ambassador for this campaign. This fall/winter season, he will be featured in a domestic campaign focusing on sneakers.
To reiterate, imase made his major label debut in December 2021 after a video he uploaded to "TikTok" became a hot topic. The song "NIGHT DANCER," which was released the following year, has more than 200 million views on YouTube. It won the Best Picture Award at the "65th Japan Record Awards! Japan Record Awards" and was the first Japanese artist to perform at the "MMA 2023" and "CCMA 2023" music awards held in Korea.
For this campaign, a new song "Mirage" has been prepared for "Lacoste". . You can hear it before anywhere else on the brand's official Instagram and other social media sites.
In addition, campaign visuals and movies shot for each scene under the theme of "When I Wear # Crocodile" will be released sequentially.
The unexpected tag team is sure to attract a lot of attention, especially from young people.
