Oral care brand Swag and Journal Standard collaborated on this project. The image song by the artist, who is celebrating his 30th anniversary, is also a must-listen.

JOURNAL STANDARD, which supports us in every aspect of our lives, chose the oral care brand "SWAG" as its partner this time. The brand's items include toothbrushes, toothpaste, and other items. The brand has earned a reputation among men and women of all ages for its well-designed packaging with a catchy logo and reliable quality.

The collaboration this time includes a huge range of items from apparel goods to miscellaneous goods! Let's start with the items.

T-shirts, caps, face towels, bath towels, pouches, cassette players, and other essentials for this season are lined up in cool and refreshing colors. Summer is not over yet, dive into the river or the sea with these!

grooveman Spot

As mentioned above, the image song created by Grooveman Spot for this year's event is also of interest. The song, entitled "Step'N Slide feat. Kalpis Da Fonk," was produced with Grooveman Spot's allies Kzyboost and KenT (Soulflex). Kalpis Da Fonk also joins on vocals to deliver a summery groove with a splendid lineup.

What a surprise, this 7-inch record will be available exclusively at "Journal Standard Omotesando Men's Store"! The quantity is limited, so those who are interested should make a decision immediately.

And today, the launch party was held at "Journal Standard Omotesando Men's Store"! . It's meltingly hot, but it's not a bad idea to lose yourself in the music that is so comfortable to the ears. If the launch party is not enough for you, visit the after party at "Stop the Season in the Sun" in Harajuku.

. The key to a comfortable summer may be to lift one's spirits with items and music that are unique to this time of year.