NEWS

Translated By DeepL

The ever-loved street style of Guess Originals, with visuals directed by Kei Hashimoto of YouthQuake, is also a must-see.

The style of the brands that were popular in the 1990s was supported then and still is today, and seems to have established itself as a genre.

GUESS is one of them. GUESS Originals, a casual line that retains the same labels, details, and materials used in the brand's original collection, is now available in a new visual.







This season's collection looks are directed by Kei Hashimoto, a member of the Tokyo-based creative team YouthQuake and director of CarService, a culture label based on the concept of the automobile. The project is directed by Kei Hashimoto, director of CarService, a culture label that operates based on the concept of the automobile.

The look, which is a perfect combination of his roots and the brand's mood, was shot on an off-road course with a four-wheel-drive pickup truck and vintage BMX. The tight tops and loose bottoms are a classic combination, expressing a street style with a touch of earthiness and outlandishness.

If you love fashion, the best part is that you can wear it in a modern way and in your own way. If you are interested in this item, please check out the stores and online store.

INFORMATION

GUESS Originals

Official Online Store

Stores
Guess Harajuku
Guess Ikspiari
Guess Shinsaibashi
Guess LaLaport Expo City
GUESS Canal City Hakata

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