Every day the sun shines strongly and the temperature rises rapidly. Of course, it is important to take precautions against heat stroke, such as drinking plenty of water, but we must not forget to protect our eyes from ultraviolet rays. Summer has only just begun, but are you prepared with sunglasses, a must-have item for this season?
In this issue, we introduce SAD, a hot eyewear brand that was born in California, U.S.A., in 2019 and will be fully launched here in Japan in 2023.
The brand's products are a unique interpretation of the brand's roots in punk and vintage culture, blending traditional beauty and modern style. The products are characterized by their classic yet powerful design that evokes the punk spirit, and their high quality and practicality that accompanies one's lifestyle is one of their major attractions.
SAD" will be holding a special pop-up event across two cities, Tokyo and Fukuoka, starting on August 10 (Sat.).
During the exhibition, the original "Black Label" line, which strongly reflects the brand's DNA, and the "Silver Line," a limited-quantity premium line constructed with frames and special lenses that provide a high-dimensional fit, will be gathered all at once. This is a rare opportunity to actually try on almost all of the brand's released lineup.
In addition, the new "Mirror" model, which has a unique presence, will be unveiled in stores for the first time, so don't miss it either. . It is available in three colors: black, gray, and clear blue.
In addition, an image visual focusing on this "Mirror" is now on view to rave reviews. The model is Nicole Hause, an American professional skateboarder who attracts fans with her dynamic style.
The event will take place at three stores: "JOURNAL STANDARD Omotesando," "JOURNAL STANDARD Shibuya Scramble Square," and "BEARD ROOM. Check out the details of the event from the information below and visit the stores as soon as possible.
SAD SUMMER POP-UP 2024
Period: August 10 (Sat) - August 30 (Sat) / August 10 (Sat) - August 18 (Sun)
Location: JOURNAL STANDARD Omotesando , JOURNAL STANDARD Shibuya Scramble Square / BEARD ROOM
Address: BARCA Building 1F and 2F, 5-25-4 Jingumae, Shibuya-ku, Tokyo , Shibuya Scramble Square 8F, 2-24-12 Shibuya, Shibuya-ku, Tokyo / Yamato Building 102, 1-6-17 Noma, Minami-ku, Fukuoka City, Fukuoka Prefecture
Phone: 03-6418-7961 , 03-6434-1097 / 080-3510-5553
