The basketball scene in Japan is expected to gain further momentum, with Keio Tominaga, a member of the Japanese men's national team, becoming the first Asian to be selected for the G League before the NBA regular season begins in October. The city wear brand "CANDY HOOP," which projects the culture surrounding this scene, has made its debut for the 2024 spring/summer season.
The brand was inspired by the unique scene of street basketball, where people of different nationalities and dress styles gather on one court to enjoy playing under the common language of "basketball," which is likened to candy swirls. For its debut season, the brand offers T-shirts, tank tops, and shorts made of 1001 TP10T polyester dry mesh, inspired by the NBA scene of the 1990s, with vivid color schemes and graphical patterns that are reminiscent of the uniforms and shoes of the time. The tank tops and shorts are inspired by the sports scene. The tank tops and shorts are slightly sharp for sports use, while the T-shirts and shirts are oversized for city use.
In the future, the company plans to develop items that will be used off-court, such as long T-shirts, sweatshirts, and coach jackets. For further information, please contactInstagramCheck it out from
