the other dayNews hereNew Era® SNOWBOARDING, the new snowboarding line by New Era®, was introduced in the "New Era® Snowboarding" section of this newsletter. The new line has already been attracting a lot of attention in various fields, but there is a further topic that has come to our attention just prior to the launch.
. Please suppress your impatience and take a look at this first.
These track jackets and track pants, an interpretation of the sporty wear typical of New Era, were created in collaboration with artist SHINKNOWNSUKE, who continues to be active at the forefront of the Tokyo cultural scene.
The special edition is based on a pure white body reminiscent of powder snow, with original artwork created by SHINKNOWNSUKE, who has provided graphics for many prominent brands and projects in Japan and abroad.
SNOW TRACK JACKET ¥35,200
SNOW TRACK PANTS ¥27,500
The clean appearance of the jacket is different from the in-line items, but the back of the jacket also features iconic artwork expressed in an all-over pattern. Every detail has been taken care of!
New Era, which has a history of more than 100 years, will finally take on a new challenge.
