Grand opening of Standard Supply's flagship store in Futakotamagawa . Don't miss the special items commemorating the 10th anniversary.

Under the concept of "LEAN, LESS AND LEAVE," "STANDARD SUPPLY" offers a wide range of bags and small leather goods for everyday use.

The products, which combine sophisticated design with functions that enhance convenience, have provided affluence to many people, and this year marks the 10th anniversary of the brand's establishment.

To commemorate this event, a new flagship store will be opened in Futakotamagawa, the birthplace of the brand, and will feature a variety of contents that fans will love, including the reappearance of gems from the archives that mark the beginning of the brand's 10-year history after a long passage of time.

These seven bags, which some may consider "nostalgic," are faithful reproductions of the brand's first collection, which was first released in 2014. The materials used are 60/40 cloth, which is characterized by its excellent durability and unique texture, and the finished product evokes the mood of the time.

The anniversary logo and the old tag that was used when the company was first established are specially designed for this occasion, so if you are interested, be sure not to miss out.

In addition, to celebrate the 10th anniversary, an anniversary book will be published, which will include the design philosophy, thoughts on Made in Japan, and the history of the brand.

There will also be a pop-up tour of 14 stores and bookstores throughout Japan, from Hokkaido to Kyushu , so if you are passing by the area, you should definitely stop by.

A special box containing the anniversary book and a book tote in a total of 10 colors is also on standby, limited to 500 copies.

It is a good size that can be picked up in a jiffy, so there is no harm in having it.

And there is no compromise on novelties either. It is on a first-come, first-served basis, but if you spend 11,000 yen or more at the store, you can get a luxurious pouch made of the aforementioned 60/40 cloth.

eco shopper

The Grand Opening of "Standard Supply," which is packed with charm, is Saturday, September 21.