The watchword is 118 (Ichi-ichi Hachi). It is the first capsule collection by Helly Hansen and Docomo to protect lives from maritime accidents.

Many of you are familiar with the 110 and 119 numbers, but what about the 118 number?

The number 118 is used for emergency notifications at sea. With the cooperation of the Japan Coast Guard, which operates this important number, DOCOMO has been striving to "stay connected" even in the sea, and DOCOMO has been pursuing waterproof technology and developing innovative products for 140 years since its establishment.HELLY HANSENThe first capsule collection of the collaboration between the two companies has been unveiled.

The core idea is the number 118, which is the number we want to convey the most, and the waveform on 830 MHz that connects to DOCOMO's base stations, and jackets, T-shirts, hoodies, tote bags, and other items will be released.

From a cultural perspective, the collection's image model is a rapper, art and film director, and model.input-output. is also a major point, and it is expected that the number 118 will be communicated to a larger number of people.

118 ocean frey jackt ¥37,400, 118 wave long sleeve tee ¥8,800, 118 big logo full-zip hoodie ¥37,400, 118 rusle light tote ¥6,600

Orders for the items will be accepted until Monday, November 4, 2024. We hope that this special collection by Helly Hansen and Docomo will bring the 118 to as many people as possible to increase their chances of survival in the event of a maritime accident.