We live in an age where we can buy almost anything on the Internet. That's why we can't help but be attracted to things that can only be bought in those places. ...... The "CITY WALK PROJECT" started by "ZOZOVILLA" focuses on hip cities and stores around the world and releases items that can only be found there. Items that could only be obtained by visiting the local area are now available at "ZOZOVILLA" for a special occasion only.
The city that will be the focus of the first edition is California. Under the title of "CALI WALK," items from eight local stores will be on sale. This time, items from Flowerboy Project, a flower shop in Venice Beach, Los Angeles, will be introduced.
Photo(ITEM)_Takeshi Kimura
Text_Marugoshi Kimura
Edit_Yosuke Ishii
A florist with Jamaican roots.
Surfers flock to the beach in search of good waves, beach cruisers and skateboarders pass by on the palm-lined boardwalk, and artists perform and sell their art on the street.
The Flower Boy Project is a florist that opened in 2015 in Venice Beach, with a view of the American West Coast as you might imagine.
Flower Boy Project
Address: 816 Lincoln Blvd, Venice, CA 90291
Instagram: @flowerboyproject
Owner Sean Knibb's roots are in Jamaica, a Rasta country in the Caribbean Sea. His grandmother used to run a flower shop in Jamaica and was a well-known florist. Influenced by her, Sean opened his own florist store in Venice.
Sean has been working in design since before he opened "Flower Boy Project" and is currently working as a creative director using flowers. He has developed collections with global fashion brands and is working on a project with LVMH, and his installation is on display in the lobby of "The Line Hotel," one of LA's best designer hotels. Anyway, his activities are very diverse.
Timeless and high quality. Souvenirs favored by locals.
Because of this background, the souvenirs sold at the "Flower Boy Project" are also uncompromising in design and quality. In the past, the items have even been carried by leading stores not only in Japan but also in other countries. Let us introduce some of the items stocked by "ZOZOVILLA".
In 2007, plastic bags (convenience store bags) were discontinued in San Francisco, USA. In 2007, plastic bags (convenience store bags) were discontinued in San Francisco, U.S.A. In an effort to create a reusable bag, that bag was designed with the words "Thank you" lined up vertically. This long T-shirt was made in homage to that design.
Although meaty fabrics are very popular nowadays, the "Flower Boy Project" piece is just the right thickness. As I thought, it is not too much of a hassle to wear. A long T is really useful at the beginning of fall.
Flowerboy Heavy Weight Independent Hoodie ¥20,900
Next up is one of the most popular pieces in the Venice store due to its sturdy side panels, solid hood, and great fit. The body is made by Independent Trading Company, and Sean says it is "as comfortable as a onesie (pajamas or romper). He also recommends wearing it oversized.
The weather is still hot and it may be hard to get a bite, but there are only a few left in stock. Hurry!
The 100% cotton caps are available in six colors. They all have a light coloring and a classic, relaxed finish that is typical of Venice. They will become more austere and grow on you as they are washed and tanned.
The silhouette is simple and soft to the touch. We love the universal silhouette and our staff, including myself, continues to use it," says Sean.
Relaxation Copal ¥3,600
Flowerboy Candle 'Local scent' ¥10,400
Because its main business is a florist, the Flower Boy Project has an extraordinary commitment to fragrance.
The original incense features the scent of copal, which is used in traditional Mexican ceremonies. Spicy and refreshing, burning it indoors instantly puts the space into meditation mode.
The candles are inspired by the beach culture and free community of Venice, with a scent that is dry, sweet, and citrusy. In addition, the "Flower Boy Project" has made candles inspired by places such as Echo Park, Hollywood, and Malibu in the past, and they are popular items in their home country. The Flower Boy Project has made candles inspired by places such as Echo Park, Hollywood, and Malibu, and these candles are popular in their home country as well.
The last one is a large beach towel. The pink, red, and green pattern looks great on the beach.
I wanted to create a classic, timeless beach towel like my grandmother had in Jamaica. In addition, I wanted it to look good on the sand, which led to this pattern. They are also highly absorbent, so they are perfect for getting out to sea or laying on the beach. We plan to develop new colors and styles of towels in the future, so please look forward to those as well," says Sean.
In English, there is a phrase "pick me up," which means "to cheer up" or "to lift one's spirits. In Los Angeles, more people than in Japan incorporate flowers into their daily lives to "pick me up.
However, some busy modern people may not have the time to buy or take care of flowers. In such cases, try to "pick me up" a little by incorporating items from the Flower Boy Project, which are packed with the essence of flowers, into your life.
CITY WALK PROJECT
in ZOZOVILLA
Instagram:@caliwalk_official, ,@zozovilla_official
zozo.jp/event/zozovilla-citywalkproject
![Series 【 Hip and Pop Souvenirs Found Around the World. ~California~] Vol. 3: Sidewalk Riding x Chinese Cuisine! Apparel and home goods found at popular LA restaurant WOON .](https://www.houyhnhnm.jp/wp-content/uploads/2024/08/8f8c0a8e0b5ed6ec355e66d06a05a903-700x394.jpg)
