NEWS | TIE UP

Translated By DeepL

You can drink cocktails made with shochu! The event "Super Night" that Iichiko is working on seems to be something interesting.

Shochu is one of the most mature of alcoholic beverages, but it becomes much easier to drink when it is mixed with carbonated water or in cocktails. Sanwa Shuyu, which sells the famous authentic barley shochu "iichiko," is currently holding a new initiative, "Super Night," to bring the benefits of shochu to more people.

The collaborators in this project, which has been held since June of this year, are four popular clubs in Tokyo: "or," "Dogenzaka Church," "Suigetsu-MITSUKI," and "HVEN. On Saturday, September 28, the stage will be set at or in Shibuya.


iichiko SUPER Highball

or" limited iichiko SUPER Homemade Lemonade Sour

iichiko SUPER ¥1,603

The event is to enjoy four types of cocktails based on "iichiko SUPER," a premium "iichiko," with music. In addition to highballs available at all locations, lemonade sours at Shibuya "or" and different types of cocktails at other locations can be enjoyed.

1st class Pioneer DJ headphones with Bluetooth® functionality

2nd Prize "or" Collaboration Original T-shirt

3rd prize: Event limited sticker

At the venue, drink tickets for a free highball will be distributed to those who follow the official "Super Night" Instagram, and there will be a no-holds-barred raffle with gorgeous prizes for those who order "iichiko SUPER" cocktails.

iichiko SUPER, which has evolved into a deep flavor by combining three types of original spirits, is gaining popularity among those unfamiliar with shochu and the younger generation. It may not conjure up images of drinking it at a club, but it is also good for getting comfortably drunk because it is lower in alcohol content than other spirits.

For more information.Official website of "A Superb Night, ,Official InstagramCheck out the

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