Ivy Prepster, a hot new brand that relaunched this year, will hold a pop-up. Please come and feel the current American traditional style.

Started in 2010 by Todd Tesoro, who was deeply impressed by the American traditional[IVY PREPSTER].The brand was re-launched under a new structure in 2024 after a short break. After a short rest period, the brand was re-launched under a new structure in 2024.

While new traditional styles created from unique interpretations are attracting attention, this weekend, September 28 (Sat.), Omotesando'sJ.PRESS & SON'S AOYAMAThe pop-up will be held at .

This time, "J Press & Sons Aoyama" and "EXPLORER," a well-known store in Nagoya, have teamed up as allies who both love American traditional fashion, which should bring about a chemical reaction between the three and make them even more attractive. At the venue, the new autumn/winter 2024 collection will be on sale and advance orders will be taken.

And on September 29 (Sun.), the store director of "J Press & Sons Aoyama" and video creatorMr. Tomoya Kuronoare present at the store. Please visit the pop-up and experience firsthand the current mood of the American traditional.