Pharrell Williams, a multi-instrumentalist, musician, producer, and designer, and adidas Originals have teamed up to create a new collection that is sure to be a hit.
Adidas' signature Stan Smith and Pharrell's first signature model, the Tennis hu, have been combined under the name "Pastel Pack" in fresh, summery pastel colors. The result is truly the collaboration of the century.
HOUYHNHNM's editorial team went inside the launch event held in conjunction with the launch of this collection. We bring you a full-size report of the frenzied night.
The venue for the launch event was "Claska," a complex based on a renovated vintage hotel. Located on the outskirts of Gakugei Daigaku, the area is quiet despite the heavy traffic, making it an ideal location for a private event.
When I headed to the rooftop floor where the event was to take place a little earlier than the starting time, I was greeted by the beautiful staff at the reception booth. On the day of the event, a total of about 500 guests from the brand side, including media representatives, models, artists, and Instagrammers, are expected to visit the event.
The first thing that caught my attention was the service that allowed visitors to paint pastel marble designs on their arms. Wearing the coloring, which is also the theme of this collaboration, on your skin will make you feel like you are at a party!
In addition, to the left of the entrance to the venue, there was a touch panel booth where visitors could obtain information on each of the collaboration models in this year's event.
After the body painting to get people in the mood for a party, the DJ booth at the back of the venue was manned by photographer and model Guy Martinez, who was also on hand. The venue was gradually filled with people, and the event was about to begin.
The catering booth is also ready. Here, too, a variety of alcohol and sweets in bright pastel colors will be available, adding to the festive atmosphere of the event.
The main attraction was the new "Stan Smith" and "Tennis hu" pieces, which were displayed in multiple box-shaped fixtures in the center of the white-toned venue. . The space was designed to allow visitors to actually hold in their hands and enjoy the full lineup of this rich collection in a luxurious setting.
Two hours after the start of the event, the venue was almost full. The place was filled with celebrities and influencers, who were taking pictures, painting their bodies, and enjoying drinks as they pleased.
The latest hip-hop, house, and trap music played by guest DJ Guy turned the entire venue into the perfect party space. The event was a frenzy of excitement from start to finish, and the audience's unwavering anticipation for this collection was once again heightened.
In the midst of the current sneaker boom, we recommend that you rush to the stores to get your hands on this collaboration model, which has a perfect buzz.
Based on the classic Adidas "Stan Smith," the innovative new "Tennis hu" model combines the inherent cleanliness of a tennis shoe with a silhouette unique to running shoes. The mesh upper is designed to provide a comfortable fit. Furthermore, the laces are incorporated into the main body of the shoe, and a suede patch with the logo engraved on the shoe tongue makes this a seamless pair. Each lineup features pastel colors, which is the theme of this collection.
¥14,000+TAX
Stan Smith," which has reigned as the symbolic model of the brand since its launch in 1971, is also available in white, accented with pastel heel tabs, and in all pastel colors throughout the body, in conjunction with the "Tennis hu" colorway.
¥14,000+TAX
Photo_Satoru Nakano
Text_Yuho Nomura
Edit_Taiyo Nagashima
adidas Group Customer Service
Phone: 0570-033-033
Hours: 9:30-18:00 (except Saturdays, Sundays and national holidays)
