Brand and store catalogs are creative business cards that give shape to what the brand or store wants to express for the season. Therefore, every brand and shop puts a lot of effort into their catalogs, but the one we introduce here is a different kind of catalog.
Select store "Lui' sThe 2017 AW season catalog for "KAJI" was produced using the highly unusual method of creative direction, photography, and styling by Yuta Kaji, a stylist active in fashion magazines, television, advertising, and film.
The catalog "LIKE YOU KNOW IT ALL" featured a total of 18 models and ran for over 90 pages.
The title means "you don't even know much about it," and the book includes not only fashion but also various perspectives on things such as "opening and closing hours of TSUTSYA Shibuya," "price comparison of convenience coffees of various companies," "Michael Jordan in his active age," etc., which you may not know much about. The magazine also includes reading material.
The content on the official "Luis" website, "SEASON CATALOG." and a portrait of the styling is available for viewing.
I heard that this picture is meant to represent the 25th anniversary of the founding of "Lewis" next year, but I think we should not think too hard about it and just go with what we see and feel. I think that such a way of accepting this catalog is suitable for this year.
Text_Ryo Komuta
Lui's Shinjuku
Phone: 03-3357-3588
luis-net.com
