This is the brand's sixth season.EN ROUTEThe 2017 fall/winter collection of "Unroute" was launched the other day. In conjunction with the launch, a special invitation-only event was held in Futakotamagawa to express gratitude to customers who regularly use Unroute.
Why is UnRoute loved by so many people? One of the reasons is its unique brand philosophy that mixes elements of "mode" and "sports" at a high level. One side of the store is filled with original apparel and selected products with a touch of mode, while the latest sportswear is lined up on another shelf. It is this kind of approach that attracts people in a way that no other brand does.
Another major feature of "Unroute" is the close proximity between customers and staff. Many people come to the restaurant to enjoy communicating with the staff, as group runs are held on a regular basis.
First to appear as a guest DJ was Rofu, a member of the KANDYTOWN and Aun beatz crew. The mellow melody slowly filled the floor, as people chatted with the staff with smiles on their faces, or started shopping, each having a comfortable time while surrendering themselves to the music.
Finally, the main act, the Petrols, began their live performance. The Petrols performed "Fuel," "ASB," and other classic songs without pausing, drawing the audience into the show. The entire audience was drawn into the performance. As indicated by the voice of "Unroute, we are presenting you a special version," the audience had a luxurious time enjoying the unusual arrangements and sets.
The event will close with a DJ performance by Masachika Numata, director of Unroute. The guests will enjoy this blissful time while chewing on their gratitude for all that has been done for them.
In retrospect, the closeness between UnRoute and its customers is what sets it apart from other brands. Considering the trust between the two, the success of this party was inevitable. We look forward to seeing what the brand has in store for us in the future!
Text_Rei Kawahara
EN ROUTE FUTAKOTAMAGAWA
Address: 1F Futako Tamagawa Rise S.C. Terrace Market, 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Phone: 03-5797-3184
enroute.tokyo
