A watch and accessory brand that started in Stockholm, Sweden in 2007 and has been sold in many stores in Japan.TRIWATransforming the Industry of Watches". This year marks the 10th anniversary of the launch of the brand, which takes its initials from "Transforming the Industry of Watches," meaning to bring about change in the watch industry, where old customs still remain.
And to coincide with this memorable occasion, the first store in Japan, "The Only Shop" will be opened.NORDIC Feeling." The new shop is located on the 2nd floor of the Omotesando store. A special party was held on August 24 (Thu.), the first day of the opening. The Huinamu team also attended the party!
The audience also included founding members Ludovic and Haraldo.
A corner where the newest models of "Toriwa" were displayed. Each model was also lined up for photo shooting next to the photo booth.
Live hand-lettering, not live painting, will be performed by Letterboy, a calligraphy and hand-lettering artist. The finished panels of "STOCKHOLM LOVES TOKYO" will be on display at the TRIWA SHOP from September 9 (Sat.).
As I watched his careful handiwork, he just said, "This stick is important," and then made eye contact with me to tell me the secret of his work.
At the bar counter, special drinks were served in conjunction with the party. Many visitors enjoyed stylish drinks reminiscent of Triwa's elegant design.
The floor was enlivened by FPM Tomoyuki Tanaka. Next, the baton passed to MONDO GROSSO's Shinichi Osawa. But then, it was a two-DJ set-up. The tension in the hall heated up even more.
The location of the store is told by the back print on the staff T-shirt.
In addition to being able to casually pick up a watch at the Only Shop, customers can fully enjoy the brand's world view with sunglasses, neon signage logo, and photos of the Stockholm landscape, arranged in the same way as the flagship store in the home country of Sweden.
The Letterboy x Triwa collaboration tote bag is also scheduled to go on sale in the future, so look forward to that as well.
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TRIWA SHOP
Address: 2F, 4-14-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6698-7998
www.nordicfeeling.jp
