NEWS

Translated By DeepL

We have been waiting for you. Auralee will open a directly-managed store in Minami-Aoyama.

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. A sincere and meticulous attention to detail in his clothes, and on the other hand, a free and aloof atmosphere that is not bound by that.AURALEEThe lack of pretension and pedantry in the clothes of "〉" is the reason why they are so close to the lives and sensibilities of people from all walks of life. We can scoop up clear suggestions for our daily lives from their clothes.

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This season, three years after its debut in 2015, the brand's first directly managed store will open in Minami-Aoyama, Tokyo. The full lineup of the men's and women's collections will be on display in the store, so customers will be able to take their time and view each item individually.

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. And special items exclusive to directly-managed stores have also been released. The items are made of the finest cashmere and camel fabrics, and are typical of " Auralee.

01MENS_SHIRT

CASHMERE BIG SHIRTS ¥49,000+TAX
BABY CAMEL BIG SHIRTS ¥34,000+TAX

01mens_camel knit

BABY CAMEL CREW NECK RIB KNIT ¥46,000+TAX
BABY CAMEL RIB KNIT PANTS ¥58,000+TAX

01mens_cashmere knit

CASHMERE CREW NECK RIB KNIT ¥78,000+TAX
CASHMERE RIB KNIT PANTS ¥87,000+TAX

All items so far, including the new shirts, are men's. . The following are Women's.

01womens_camel knit

BABY CAMEL CREW NECK RIB KNIT ¥40,000+TAX
BABY CAMEL RIB KNIT PANTS ¥58,000+TAX

01womens_cashmere knit

CASHMERE CREW NECK RIB KNIT ¥56,000+TAX
CASHMERE RIB KNIT PANTS ¥69,000+TAX

Both are made of cashmere goat's hair and camel's hair from the harsh environment of Outer Mongolia. I think it is a wonderful trick to take a luxurious material and make it into an everyday item without making it look too shiny.

It is not often that you will find a piece of clothing that will expand your field of vision when you wear it. Please take this opportunity to check them out. The store opens on Thursday, September 14.

Text_Taiyo Nagashima


AURALEE
Address: QCcube Minami Aoyama 63 1F, 6-3-2 Minami Aoyama, Minato-ku, Tokyo
Phone: 03-6427-6336( open from the first day of opening)
Open: 12:00 - 20:00 (irregular holidays)
Design: Nobuo Araki / Archetype
auralee.com

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